The Guardian Culture
The company’s data editor trawls through billions of queries to deliver a portrait of the world’s preoccupationsAs anyone who has procreated this century knows, childrearing involves daily rounds of online searching. The most common parenting-related queries feature in What We Ask Google, a valiant attempt by the search giant’s data editor Simon Rogers to create a “surprisingly hopeful picture of humankind” (that’s the subtitle) from searches performed over the past two decades. “Why do babies g